Salt Fowler Marketing Plan
Remember - It's Not the Market.... It's the Marketing!
At Salt Fowler, our marketing plan is centered around accomplishing the three main objectives that most sellers are looking to achievefor you: selling your home as quickly as possible, for top dollar and with the least amount of hassle.
To successfully sell a home and accomplish these three main objectives, 3 factors must come into alignment:
As your Seller's agent, we only have control over one of these things, and that is "Exposure". Our marketing plan is all about exposuring your home to the widest audience, ultimately resulting in accomplishing those 3 goals above: selling faster, for more money, and with the least amount of hassle.
Sell for More Money and Faster
Our listings sell faster and for more money, and we can back up our claim with impartial statistics. As you can see below, our listings sell on average, 61% faster* and for 1.51%** more than the real estate board average, which translated into dollars means on average $7639.47 more money in your pocket!
*Based on N. Ok. OMREB stats res Jan – Dec 31 2018; Salt DOM 55 OMREB Dec 2018 stats 88 = 61% faster
**Based on N. Ok. OMREB Salt Res stats Jan – Dec 31, 2018; OMREB From Realtorlink stats:1.51% difference X $505,925 average price = $7,639.47 money
Our Marketing Strategy
When you list your home with Salt Fowler, your home participates in our $150,000 per year marketing budget, which includes:
While a single agent wears every hat in the home selling process, our group concept allows our sales team to focus on working with dozens of buyers at once. While our sales group works with these buyers, one of which may be the right buyer for your home right now, our support staff is working behind the scenes taking care of all of the administrative tasks as well as the day to day marketing for your home. This way we don't miss a beat.
Coming Soon Campaign:
Our Coming Soon signs start exposing your home to all those nosey neighbours and curious buyers right away who are constantly monitoring favourite areas.
Professional Home Staging:
Listings sell faster and for more money when they are staged. The home stager will communicate the best ideas for your home in order to assist with that faster sale. Vacant home? Tenants? No problem - we can virtually stage! Staging photographs gives your home an advantage online over other homes in the same category, attracting more showings, leading to more offers, and ultimately a higher sale price than the competition.
Professional Photography and Virtual Tours:
Online photos are the first opportunity to capture a buyer’s attention. It is imperative that your photos are top notch to attract a multitude of buyers. Our virtual tours allows potential buyers to view your home 24/7 in today's instant gratification society.
Statistics say that real estate listings with video attract 403% more views than those without. Therefore, you can appreciate how important it is to have a premium quality video that sets your home apart from the competition included in the presentation of your home online.
Open House Blitz:
Featuring 8-12 listings all in one day gets many buyers out to numerous homes in one afternoon, providing more exposure for your home and ultimately providing more exposure while reducing the hassle of numerous showings at different times and days.
Your home will be promoted on SaltFowler.com as a Featured Property. Our website receives well over 10,000 views a month due to continuous search engine optimization and online advertising.
We are part of a National Share Pool which allows your home to be syndicated to 1000’s of other websites within our advertising affiliation including Realtor.ca, Point 2, remax.ca, remax.com, Century 21, Royal LePage, and Sutton.
Cross Canada Referrals:
Salt Fowler was selected as the sole North Okanagan representative for the exclusive RE/MAX Cross Canada Referrals group. Only high achieving realtors are considered for membership in this exclusive club. Our membership and other vast referral contacts connect us with hundreds of realtors who have clients moving to our area, and that increases the exposure of our listings to buyers from all over Canada.
International Exposure on Global.Remax.com:
RE/MAX Agents worldwide sell over 8000 houses per day. Global.remax.com is the only global real estate site, operating in over 90 countries in over 30 different languages. When we say we market your home globally - we mean it!
From our extensive list of unbranded landing pages to our expansive Google Marketing campaign to Kijiji to all our other methods of online syndication - we've got you covered!
Social Media Marketing:
We are constantly actively posting our listings on Facebook, Facebook Marketplace, Instagram, Linked In, YouTube and at time of writing, no less than 54 different websites. We guarantee you won't find more exposure elsewhere!
If you are interested in not just listing your home, but selling your home faster, for top dollar and with the least amount of hassle, Contact Us Today and we can arrange a complimentary home evaluation and custom Seller Strategy Session. And remember - It's not the Market... It's the Marketing!